About

Built by a marketer who spent a decade on the client side.

11x Marketing is a growth marketing practice for premium consumer brands, real estate, consumer apps and B2B.

Chinmay Naik, founder of 11x Marketing Chinmay Naik · Founder

I started 11x Marketing in 2021 after a decade on the other side of the table, heading digital marketing at Cashfree Payments (a twelve-person demand generation team), Elanic (a fashion marketplace grown from a hundred thousand users to six million) and Awaaz (a news app taken from ten thousand users to two million in six months).

Those years shaped how this practice runs. An in-house marketer is judged in the Monday meeting, on what was sold. That is the number every 11x engagement is reported against.

Since then the work has covered fine jewellery, luxury real estate, premium fashion, consumer apps, B2B software and a US consultancy, with over ₹300 crore of client sales behind it. Every client has come by referral, and 87% of annual contracts renew.

How the practice runs

Small on purpose. Senior by design.

One system

Six stations, one line

Acquisition, conversion, activation, sales consulting, lifecycle and revenue mapping. Most engagements run three or four, chosen for where the money leaks.

Who runs it

Experienced professionals on every account

Your account is led by experienced professionals, and the people who scope the work stay on it. The practice stays small and runs on internal systems built from our own closed accounts, so it produces at the output of a larger team.

Cadence

A planned weekly rhythm

Every week: what was live, what it cost, what it returned, and the changes for the week ahead. No midnight calls.

Principles

Two principles. Everything else follows.

P.01

Integrity. Do not do to others what you would not want done to yourself.

In practice: everything runs in your own accounts, on your own access, from day one. Your data never travels between clients. If we cannot add enough value, we say so before you pay.

P.02

Excellence. Only great work is worth doing.

In practice: we take fewer accounts than we could, and stay on each one long enough for the work to compound.

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