The piece is shortlisted on Instagram, priced against the day's gold rate, discussed over WhatsApp, and bought where trust is highest: at the counter or the checkout. We run acquisition, activation and measurement tuned to exactly that journey, and re-tuned for every season.
Jewellery buyers do their homework. The brand that respects that homework wins the visit, and the sale.
Saves and shares on Instagram, boards of designs, days of quiet comparison. The piece is often chosen long before the store is.
The day's gold rate, making charges, certification, exchange value. The brand that answers these clearly, before being asked, earns the visit.
A WhatsApp enquiry, a shared catalogue, sometimes a video consult. This is where a browser becomes a buyer, and where most funnels go quiet.
At the counter for bridal and high-value gold; at the checkout for everyday pieces. Either way, the sale must trace back to the campaign that started it.
Not a playbook borrowed from fashion D2C. These are the mechanics of selling serious jewellery online and in store.
Editorial craft films and try-on reels do the prospecting; catalogue ads are held back for retargeting, where price-visible cards work. High-value jewellery is never sold by a product grid.
Ads that open a conversation, not a form: catalogue shares, stylist replies, appointment booking. The mid-funnel of Indian jewellery lives on WhatsApp, so we build it deliberately.
Akshaya Tritiya, Dhanteras, the wedding windows: demand is known months in advance. Budgets surge ahead of the moment, with creative built on your own advance-booking and rate-protection offers. Never flat pacing into a festival.
Silver, gold, solitaires and lab-grown never share one campaign. Left together, the algorithm chases the cheapest sale; separated, each line finds buyers worthy of it.
Geo-targeted campaigns, appointment bookings and local search built to turn a shortlist into a walk-in, with enquiry context handed to your floor team so the conversation starts warm.
Bridal consideration runs for weeks, so retargeting runs as long: design first, then trust (hallmark, certification, exchange), then the nudge. Never the same ad for a month.
Walk-ins traced. Phone capture at billing, reconciled back to campaigns, so the big counter sale gets counted, not just the online checkout.
Blended, by cohort. A single high-ticket sale swings weekly numbers meaninglessly. We judge blended returns over monthly cohorts, against store and site revenue together.
Proxies chosen carefully. When purchases are few, campaigns optimise to what predicts them: the qualified WhatsApp conversation, the booked appointment, the store visit.
Fine diamond jewellery for discerning buyers: a considered purchase bought on trust, taste and timing. Full-funnel paid acquisition and retention across Meta and Google, tuned to high-intent, high-AOV buyers.
[ ₹1 Cr+ monthly revenue in year one · 12x blended ROAS ]
Read the case → Fine jewellery · AdvisoryContemporary fine jewellery from a founder-led house: a brand built on design and trust, growing on both sides of the counter. Senior advisory across performance marketing, funnel and measurement, working directly with the founding team.
Read the case →Tell us what you sell and where the yes lands.