AI Products · Competitor Creative Intelligence

Built in-house · Runs on every creative plan we write

Every live competitor ad, read. Then argued into briefs.

Your competitors publish their whole advertising strategy in the Meta and Google ad libraries. Almost nobody reads it properly. This does, and hands your creative team a ranked queue of briefs with the evidence attached and the proposed ad already mocked up.

50%^est.More winning ads

~20%^est.Less creative-team time

33%^est.Lower CAC, at the top of the range

Category readout · Page one · Names redacted

What you get

More winners from the same testing budget, and a team that gets its time back.

50%^est.

Bet on proven concepts

Only one ad in twenty becomes a winner when concepts are guessed. Briefs built on what the category has already proven, and on the argument nobody is making, raise the odds of every test. More winners from the same budget.

~20%^est.

The creative team gets its time back

The research and briefing weeks disappear. Briefs arrive in priority order with the offer, angle and format decided and the ad mocked up from your own assets. Monday starts with production, not debate.

33%^est.

Cheaper acquisition, within two months

Winning ads fatigue in two to three weeks on Meta. A queue that never runs dry keeps fresh winners in rotation, and brands that lift their creative velocity see cost per acquisition fall by 20 to 33%.

What it does

Four jobs, done before anyone has an opinion.

Read

Both ad libraries, in full

Meta and Google, every live ad, with how long it has run and what it claims.

Find

The arguments behind the ads

Ideas, not screenshots. Which arguments the category makes, who runs them, and the one that is missing.

Track

Every offer, dated

Each commercial claim in the category with the capture it came from and a verdict: beat it, match it, or decide.

Brief

The brief, and the ad

A ranked directory of briefs, each with its evidence and a mock of the proposed ad at the real aspect ratio.

What you receive

Three documents, all of them arguable.

Pages from a live round, set larger for the screen. The client, the competitors, the category and the evidence lines are redacted; everything else is as delivered.

Page one of a category readout, names redacted

Founder version · Page one

The category readout

Five findings, then the ads. Readable in one sitting.

The cover page of a creative brief directory with its counts

Brief directory · Cover

The brief directory

54 briefs, ranked. 21 of them need no shoot.

A single brief page with its four-frame mock, evidence redacted

One brief · Video · Local

One brief, in full

The beats, mocked at the real aspect ratio. A designer executes directly.

Offers dossier · Page two

The offers dossier

Every claim in the category, with a verdict and the capture behind it.

How it is built

Scientific, unbiased, and checked twice.

Blind

Blind by design

The reading never knows who the client is until the last step, so it describes the category instead of flattering the brand.

Dated

Evidence, dated

Every claim carries the ad or the capture it came from, with the date it was seen.

Counted

Counted, not eyeballed

Media is hashed and archived, so a creative running under six ad IDs counts once and can be reopened later.

Checked

Read twice before you see it

A separate pass checks the output against the evidence. Then an experienced marketer reads it again.

Why we built it

Every creative plan used to start with twenty minutes in the ad library and an opinion. The opinion was usually fine. It was also unfalsifiable, and two months later nobody could say what the competitor had been running when the plan was written.

Now the category is read in full before anyone in the room has a view, and the briefs arrive with their evidence attached. The opinions still matter. They just start from the same facts.

A brief that does not show the ad is not a brief.

Chinmay NaikFounder, 11x Marketing

Start

See what your category is actually running.

Two lines on the brand and the competitors you watch is enough to start.

Start a conversation

Two lines on the outcome you are after. That is enough to start.

A mocked static ad proposing a stated price, product name blurred

Mock · The proposed ad, from the brief

Numbers marked est. are projections from published benchmarks (Motion Creative Benchmarks 2026, Admetrics, Monotype 2025) applied to our first rounds, not yet measured across our clients.