Built in-house · Runs on every site we touch

The site changes worth making, in the order worth making them.

Whatever a visit to your site is supposed to end in, an order, a lead, a booking, a call, this audit reads what the best sites in and around your category do about it, checks each thing against what your site does today, and hands you one ranked sheet of changes with the proof beside each row.

9%Lower cost per order, per 10% conversion lift

2xOdds of a 6%+ gain, structured vs ad hoc

Priority sheet · Row 2Score 32

Guarantee row directly beneath the buy buttons: certified, money back, lifetime exchangeOnline sales · One competitor · Captures redrawn

Reference · At a competitor

The client site today

32Gap 2 · Impact 4 · Confidence 4 · Effort 1

What you get

Cheaper orders from the traffic you have already paid for.

Every conversion point is a cost point

At the same ad spend, a 10% lift in conversion is about 9% off the cost of every order. Conversion is the cheapest revenue a paid-media buyer can add, because the media is already bought.

Structured beats spontaneous

Companies that improve their primary metric by 6% or more in a year are almost twice as likely to run a structured optimisation programme than an ad hoc one. This is the structure.

A tracker, not a report

The deliverable is a sheet you keep. Mark rows shipped, and the next round starts from what changed, at a fraction of the first.

What it does

Four things, in an order that matters.

Outcomes

Starts from what your site is for

The ways a visit can end that matter commercially, written down first, with what each is worth today.

Walk

Walks your site first

Your own site against the same checklist as everyone else's, so every finding is a gap or a parity, never a note.

Capture

Reads the best sites around you

Competitors and benchmark sites, captured mobile-first, every observation with its screenshot.

Rank

Scores in the open

Four visible parts to every score. The score sorts the list; you can argue with any part of it.

What it looks like

Every row with its picture.

Reference patterns from a live round, redrawn as schematics so that no site is identifiable.

Competitor pattern · Schematic

A guarantee row beneath the buy buttons

Reversibility is what makes a first order possible. One in five abandoned checkouts is a trust problem.

Schematic: a product page with certification logos and a trust row

Competitor pattern · Schematic

Trust marks as logos, not text

Borrowed credibility, placed where the decision is made.

Schematic: a product page price breakup showing every component and the total

Competitor pattern · Schematic

The full price, before the cart

One in eight abandoned checkouts is a shopper who could not see the total cost upfront.

Schematic: search suggestions that show products with prices as you type

Competitor pattern · Schematic

Search that answers with prices

A visitor who searches has told you what they want. The best sites answer with the product and its price.

Your site, first

Walked the way a competitor's would be.

Mobile, logged out, every capture cropped to the thing it proves. Six of the 42 from one baseline, redrawn as schematics.

How it is built

Scientific, unbiased, and checked twice.

Outcomes

Your outcomes first

Every recommendation is judged against what a visit is supposed to end in, and what each outcome is worth. Nothing that already converts gets weakened.

Blind

Blind capture

The pass that reads a competitor has not seen your site, so it describes the category instead of your gaps.

Proof

Every row with its picture

A recommendation without a screenshot does not ship.

Checked

Read twice before you see it

A separate pass checks every row against the evidence. Then an experienced marketer reads it again.

Why we built it

Most CRO advice assumes the only thing a site is for is checkout, and most audits are a list of best practices someone downloaded. Neither answers the question a founder actually has: of everything we could change, what should we do next, and why that one?

So the audit starts by writing down what a visit to your site is supposed to end in, walks your own site before anyone else's, and delivers a sheet that ranks every gap against the best sites around you, with the picture beside it. The sheet doubles as the tracker for what gets shipped.

A competitor finding with no answer to 'do we already do this' is not a recommendation. It is a note.

Chinmay NaikFounder, 11x Marketing

Start

Find out what your site should do next.

Two lines on the site and what a visit is supposed to end in. The first conversation takes half an hour.

Start a conversation

Two lines on the outcome you are after. That is enough to start.

Schematic of a product page price breakup showing every component and the total

Competitor pattern · Schematic

The 9% is arithmetic at constant ad spend (1 ÷ 1.10). The 2x is Econsultancy's finding on structured optimisation programmes versus ad hoc ones. Neither is yet measured across our clients.