Ivy Homes started performance marketing with us: no incumbent, no playbook, a first-of-its-kind home-buying model in India. Buyers were already searching by configuration, budget and micro-market. The work was to put the right home in front of the right buyer, and to build acceptance for ready-to-move-in homes.
Ivy Homes buys apartments outright, renovates and inspects them, and resells them ready to move into, with a buy-back guarantee standing behind the sale. In a resale market where buyers arrive braced for surprises, that is a genuinely different promise, and it gave the campaigns something worth saying. What it was not was a phrase anyone typed into a search box. Buyers searched the way buyers always search: by configuration, by budget, by the pocket of the city they wanted to live in. The work was to meet that search with the right home, and to build acceptance for buying one ready to move into.
The funnel, defined and then tightened. Lead to qualified lead to site visit to transaction, with the qualification bar deliberately raised over time so the numbers stayed honest as they grew.
The Click-to-WhatsApp pivot. The primary engine moved from instant forms to WhatsApp conversations, scaling to thousands of conversations a month at a fraction of the old cost. WhatsApp became the majority of spend.
Micro-market rigour. Cost per lead tracked across eight Bangalore clusters, per-property weekly change logs, duplicate-rate audits.
Follow-up as a second engine. The lifecycle programme that lifted property visits 51% from the same pipeline is its own case.
Over ₹2 crore of managed spend across five channels produced nearly a lakh of leads, around 18,000 qualified leads and roughly 2,000 property site visits, with over 100 home transactions driven by paid campaigns. In the sharpest stretch, cost per qualified lead halved while volume grew about 8x. Ivy's own sales team took it from there, from the property visit to the signature.
A lakh of leads was never the achievement. Two thousand people who actually walked a property was.
"A remarkable 6x increase in direct site visits, while keeping our cost of digital marketing lower than market standards. The team possesses an extensive understanding of performance marketing and a remarkable ability to grasp the intricacies of our business swiftly."
Two lines on the outcome you are after. That is enough to start.